Remarkably hip Soho welcomes a tirelessly fashionable crowd with a penchant for premium shopping. Renowned for its endless array of pricey boutiques and its charming atmosphere, this sought-after hotspot is famous for attracting cool celebrities and hot models to join its crowds. Away from the masses, Soho’s picturesque streets become quieter, but the youthful attitude of this trendy locale ensures there’s never an early bedtime.